VeronaFiere and Fippa together once again for the tenth bread, pastry, pizza and pasta exhibition
SIAB AT WORK TO ENSURE THE UNITY OF BAKERY, PASTRY, CONFECTIONERY, PASTA AND PIZZA
PREVIEW INTERNATIONAL TOUR FOR 2013 EDITION
The Italian Federation of bakers, confectioners and related trades – on the strength of 26 thousand members and allied business involving more than 400 thousand employees – has reconfirmed its partnership with the International Bakery, Pastry, Confectionery, Pasta and Pizza Exhibition. International missions prior to the event in Verona in May 2013.
Verona, 21 June 2011. Travelling events dedicated to bakery, pastry, confectionery, pasta and pizza abroad and even in the most important centres in Italy. Siab, the International Exhibition dedicated to bread, pastry, pizza and pasta, ingredients and related technologies, is already at work for the tenth edition scheduled at VeronaFiere in May 2013.
“The event dedicated to bakery, pastry, confectionery, pasta and pizza has an especially strong focus on internationalisation,” said Giovanni Mantovani, CEO & Director General of VeronaFiere, “based on VeronaFiere’s leadership in the agro-foods field (with Fieragricola, Enolitech, Sol, Eurocarne, Vinitaly, Agrifood and Siab itself) as well as simultaneous expansion outside Italy, which the last edition of Siab also helped re-launch through specific meetings with operators in Europe and the Mediterranean area, in turn backed up by Siab’s attendance at the most important show events world-wide.” The next few months, in particular, will see the definition of new stop-offs for “Siab on Tour”.
VeronaFiere’s objectives equally include the “re-unification” of the bakery, pastry, confectionery, pasta and pizza field – still a very fragmented sector. Siab will seek to be a preferential lever in terms of dialogue and representation, on the strength of a tradition whereby the Verona event has been in the limelight for more than 30 years. And the first to welcome resumed dialogue in the bakery world are the members of Fippa, the Italian Federation of bakers, confectioners and related trades: a reality boasting more than 26 thousand member companies and employment in allied trades in excess of 400 thousand people.
VeronaFiere recetly hosted more than 120 Fippa delegates at a meeting intended to respond to questions such as current changes in the market (new lifestyles, need for professional updates, generational turnover and opening towards new non-EU expertise, opportunities offered by new forms of communication), without overlooking increasingly evident tensions in terms raw material prices.
Top management at Fippa, which acknowledges VeronaFiere’s important support in terms of organisation, communication and exhibition profile, are convinced that a landmark requirement today more than ever before is international comparison. The internationalisation factor, in short, was highlighted with specific reference to the approach taken by Siab, an event that envisages major synergy with the Italian Federation of bakers, confectioners and related trades.