According to foodnavigator.com a new national service called Hello Consumer has been recently launched in Sweden aiming to provide all consumer-related information and guidance for consumers in the country.
„Hallå konsument” (Hello Consumer) has been set up in collaboration with other government agencies, consumer organizations such as the National Food Administration, the central supervisory authority on food and drinking water, and is coordinated by the Swedish Consumer Agency. It has also collaborated with the Swedish National Board for Consumer Complaints, Swedish Consumer Energy Markets Bureau and Swedish Consumers’ Insurance Bureau among other municipal consumer organizations.
It has a team of consumer advisors who answer questions of consumers regarding the purchase of products, services, contracts, claims and provide information on consumer rights, personal finance or how to make sustainable choices.
Hello Consumer stated that “more than half million Swedes lack guidance on consumer issues…Hello Consumer will provide independent and easily accessible information to consumers.” It added that their purpose is to also make consumers’ lives easier by giving them “quick and useful answers to help them make informed choices.”
The service will be available on-line, on telephone, e-mail and also on social network.