New research has found that in fact 43 per cent of woman avoid eating bread when trying to lose weight, 20 per cent feel guilty when they eat bread, while more than half of women find the healthy bread category overwhelming and confusing.
The national study of more than 1,000 women aged between 25 and 65 taken on behalf of popular bakery, Bakers Delight, is aiming to bust those bread myths and change attitudes towards eating bread.
Once seen as a relatively healthy part of our diets, bread these days is getting a bad wrap, touted as the reason why we gain weight, blamed for putting on the bloat, while the gluten used in bread is being seen as the all round bad guy.
The research also found that more than a third of Aussie women indicated they are looking for healthier bread options with 65 per cent believing information about healthier bread alternatives should be more accessible.
Parents are also limiting their kids' bread intake with 15 per cent of Aussie mums cutting back because they don't want them to get overweight.
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